Element X French:
Nature Calls.
The Eternal Quest
Direction / Art direction. Design. Animation
A digital-first campaign consisting of four key videos: Earth, Fire, Water & Wind. Each bringing to life the story of the French X Element capsule collection and how the pieces are built and designed to take on any element.
Shot on location in France, this mixed media video collage and lookbook campaign transports you through surreal parallel universes, defeating enemies and foes along the way.
DOP Jeremy Hugues.
Stills Photography by Brecht Cuppens.
Brand Creative Direction & Production by Element.
Concept by French.
Watch the full videos HERE
adidas Originals X
Daniëlle Cathari. Season two campaign
Art Direction. Design
The second collaboration between adidas Originals and Daniëlle Cathari
was a unisex collection consisting of relaxed tailored silhouettes, perfect for home office.
We shot the campaign within a deconstructed office set, reminiscent of a 70’s vision of the future, featuring Kendall Jenner.
Photographed by Pavielle Garcia
Styling by Imogene Von Barron
Alice Costelloe.
“To Be Free”
Music Video
Direction. Design. Illustration. Animation.
I worked on an animated visualiser for Al Costelloe’s single “To Be Free’.
Using mixed media moving collage and typography to bring the lyrics to life, striving to be free from the weight of anxiety.
Watch the full video here.
Meaningful Existence
Creative Direction. Branding. Design. Animation.
I worked across the overall visual language and campaign content for Meaningful Existence, a conceptual clothing and lifestyle brand that creates modern pieces for a better existence.
Video Direction, concepting & copywriting: Hotdog Sandwich.
Photography: Brad Swonetz.
Creative Direction & Concept: Jonah Hill.
adidas X
Daniëlle Cathari. Season One.
Design. Art Direction. Animation
I created a series of video collages for the launch of the first adidas Originals X Daniëlle Cathari collaboration collection. We worked to create the social-first campaign live at the NYFW presentation, using a range of photography, vieo capture to create a dynamic moving lookbook for each key piece in the collection- enabling viewers around the globe to feel connected to the show, as each colourway represented it’s own location.
Photography by Geoff Levy
Agency & Production: Annex88
Strong Baby
Design. Animation.
I worked across the branding direction to create a suite of assets and merch for Los Angeles based production company Strong Baby. Using illustrations by Mike Gigliotti as the heart of the identity, we went on to create a framework of a brutalist-inspired design system and a colour palette that speaks to the varying stages of script development.
Levi’s x Grateful Dead
Design. Animation.
I created a series of collages and animations for the global launch of the Levi’s Grateful Dead collaboration collection. A re-imagined psychedelic trip through the Dead universe.
Agency: Friends Everywhere.
Production. Everyone.
PUMA X
Dua Lipa Flutur Campaign
Art Direction. Design
A global campaign to celebrate the collaboration between Puma & Dua Lipa. Creating a surreal other-worldly reality. Shapeshifting and evolving as if turning from a caterpillar to a butterfly.
Shot & directed by Daniel Sannwald.
Special effects and graphics by Simon Kounovsky
Styled by Lorenzo Posocco, assisted by Sebastien Hohl.