Element X French:
Nature Calls.
The Eternal Quest
Direction / Art direction. Design. Animation
A digital-first campaign consisting of four key videos: Earth, Fire, Water & Wind. Each bringing to life the story of the French X Element capsule collection and how the pieces are built and designed to take on any element.
Shot on location in France, this mixed media video collage and lookbook campaign transports you through surreal parallel universes, defeating enemies and foes along the way.
DOP Jeremy Hugues.
Stills Photography by Brecht Cuppens.
Brand Creative Direction & Production by Element.
Concept by French.
Watch the full videos HERE