PUMA X
Dua Lipa Flutur Campaign
Art Direction. Design
A global campaign to celebrate the collaboration between Puma & Dua Lipa. Creating a surreal other-worldly reality. Shapeshifting and evolving as if turning from a caterpillar to a butterfly.
Shot & directed by Daniel Sannwald.
Special effects and graphics by Simon Kounovsky
Styled by Lorenzo Posocco, assisted by Sebastien Hohl.