adidas X
Daniëlle Cathari. Season One.
Design. Art Direction. Animation
I created a series of video collages for the launch of the first adidas Originals X Daniëlle Cathari collaboration collection. We worked to create the social-first campaign live at the NYFW presentation, using a range of photography, vieo capture to create a dynamic moving lookbook for each key piece in the collection- enabling viewers around the globe to feel connected to the show, as each colourway represented it’s own location.
Photography by Geoff Levy
Agency & Production: Annex88